SOFT SAVING IS THE NEW SMART FOR GEN Z

Soft Saving Is the New Smart for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to an acquainted pattern: earn gradually, save aggressively, buy a home, and plan for retirement. But Gen Z is approaching money with a fresh perspective. As opposed to focusing only on lasting build-up, this generation is prioritizing equilibrium, well-being,

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